1. Recent Articles

    1. Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

      Six social-media skills every leader needs - McKinsey Quarterly - Strategy - Innovation

      have been untouched by the emerging social-media revolution—one that is not even a decade old. Many organizations have been responding to that new reality, realizing the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing; sophisticated viral media campaigns engage customers and create brand loyalty

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    2. Corporate Social Media Law: An Attorney's Insight

      Corporate Social Media Law: An Attorney's Insight

      It’s no surprise that social media has made its way to the business world. As organizations and professionals alike become increasingly active—blending personal and professional personas, time, and commentary—there are many areas for corporate leaders to consider in regard to social media legalities. Intellectual property, copyright and libel issues, HR considerations and ownership rights, just to name a few. As a consultant who guides clients on their social media policies and procedures, the b

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    3. News : Crisis Hotlines Turning to Text to Reach Teens

      News : Crisis Hotlines Turning to Text to Reach Teens

      NEW YORK, Apr 1, 2013 -- They stream in from teens around the United States, cries for help often sent in by text message. "I feel like committing suicide," one text read. "What's the suicide hotline number?" Another asked: "How do you tell a friend they need to go to rehab?" DoSomething.org, an organization that encourages activism among young adults, gets plenty of text messages asking for help, but it isn't a hotline. So the nonprofit's CEO, Nancy Lublin, is leading an effort to establish an

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    4. Constellation Research CEO Ray Wang on Building an Effective Customer Interaction Strategy

      Constellation Research CEO Ray Wang on Building an Effective Customer Interaction Strategy

      These are a few of the many key phrases that continually crop up in conversations about customer engagement and they’re clearly very important. Trouble is, they define the why these concepts are necessary but fall short tackling the question of how to make it happen. Ray Wang, CEO of Constellation Research, Inc, has some answers. Wang acknowledges that the signal-to-noise ratio is pretty high when it comes to engagement. He says that to be effective, companies need use multiple channels to ident

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